Football

Playing professional sports is a life-long pursuit, a dream our clients entrust us to make a reality, and we don't stop there. From College and the transition into rookie life through the length of our athlete's career, we ensure every detail is seamlessly executed.

Building the right Brand Strategy to secure the best Endorsement Deals is very crucial for the short-lived career of a football player. During the 2021 season, over 1,000 brands had endorsement deals with NFL players, a significant uptick from 2020, seeing a 51% increase. The most active brands partnering with players were Verizon, Adidas, Body Armor, Nike, and Bud Light, while the fastest-growing categories were Apparel, Technology, and Financial Services.

The average length of a player's career in the National Football League (NFL) is relatively short, with the average career lasting around 3.3 years. The league is considered one of the world's most physically demanding sports leagues, with players regularly exposed to hard hits and collisions. This leads to a high risk of injury, and many players are forced to retire early or miss significant time due to injuries. Additionally, the NFL is highly competitive, with a large pool of talented players eager to replace those injured or unable to perform at a high level. At CESG, we plan for post-playing careers and maximize our client's value and earning potential as early as College, thanks to the NIL. The NCAA's rule change allowing college athletes to sign paid endorsement deals enacted in July 2021.